Overexposed

The album 'Overexposed' by Maroon 5 features some of their most creative album artwork, perhaps reflecting their first album 'Songs about Jane' The album cover is a colourful collage of illustrations that seems to be inspired by the work of Picasso and a wide range of modern cartoonists. Not only is this album one if the most eye catching covers around but it also reflects the bands mood and tone of the albums sound. With contrasting colours and intriguing illustrations this album is sure to be one that audiences will interpret in many different ways. At a glance this cover is perhaps too busy but it isn't a load of manic drawings put together without thought. Going back to the point about the tone of the album, the brightly coloured cartoons create a contrast with the unhappy faces drawn. This wraps in with the music as sad lyrics are sung over an upbeat tune reinforcing the contrast. This thought ties in well with the song 'That Girl' in that the there is a sad message to the song but at the same time the song is upbeat. After looking at this album cover we can also consider using bright and busy images to reflect the tone of the song. 


Poster 1
These posters use synergy to promote the band and advertise both their album and tour.

Poster 2

The leading single 'Payphone' featuring rapper Wiz Khalifa was a success and built a hype for the album. Along with the single Maroon 5 have also advertised appropriately. Not only do their posters, which will be put up in music stores and on billboards, aim to boost sales of their album but they also have the agenda of selling tour tickets and advertise online retailers, such as Amazon. This use of synergy is an effective way to get consumers to buy related products to the band, for example tour tickets and merchandise. The beauty of consumers buying merchandise, for example a t-shirt, is that they themselves become advertisers of the band. In poster 2 you can also see that they have also advertised online retailers, for example iTunes, this then gets consumers buying downloads, which is now the modern and fast way to consume music. However focusing more on the album itself now, they have designed the posters to maintain the vibe of the album with the bright colours, busy drawings and cartoon fonts. With an added picture of the band, the posters do not drift from their intention of advertising the album. 

Taking away this knowledge of advertising, i will design an advert that will use synergy, maintain the vibe of the song and advertise the album through using a similar design of connecting the two products.